September 30, 2009

SC Johnson launches social media website

There's FaceBook, MySpace and now ... SC Johnson.com.

The Racine-based company has a new website with a strong social media component to it. Here's the company's description:
The revamped site offers consumers information on a variety of topics that are
relevant and important to today's families. The site includes interactive tools
like blogs and Q&A areas, global brand information and coupons and special
offers. Consumers can also get tips on a broad range of topics like organizing
family finances or how to make greener choices in the home or they can share
their own.
Kelly Semrau, Vice President Global Public Affairs and Communication for SC Johnson, said the website will help families acquire and share information.

"With so many parents connecting and building relationships, the revamped site is a way to bring a little bit of our family to yours," Semrau said.

Among the sections on the new site include:

In My Family: A space for families to share their stories and answer questions including, "What was the best advice you ever got from a family member?"

Family Economics: A finance blog that helps families navigate the difficult economy with sections about home care, food and cooking, saving money and getting organized.

Family Matters: A blog written by SC Johnson CEO Fisk Johnson. (Read his first post here.)

Doing Our Part: See what SC Johnson is doing to improve the quality of life around the world from building wind-powered plants in Holland to fighting dengue fever in Indonesia.

Doing Your Part: Tips to help families make little changes in their homes and communities that amount to a big difference.

Coupons: Find coupons and other money-saving offers for SC Johnson products. (Right now they're offering a $5 rebate if you send in proof of purchase of three SCJ products.)

Home Matters Q&A: Advice from SC Johnson experts about home cleaning, storage, air care, pest control and more.

41 comments:

  1. Although some of the ideas are good, "Doing Your Part" sounds like corporate ballyhoo to me. Cash-strapped victims of capitalism shouldn't have to "make a difference." In today's rotten economy, it's all most people can do to survive. If the folks who own a certain corporation want to "make a difference," they can pay their property taxes instead of cadging exemptions from the governor.

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  2. Anon 1:26

    Did you read the "Doing Your Part" section of the web page? Mostly it's outlining tips that provide *money-saving* changes that are generally accepted (not corp-specific) ways to conserve energy and reduce energy costs directly to the consumer. Even if they are "cash-strapped" aren't small bits of advice helpful to save even a little bit of energy and money perfectly acceptable to you (regardless of the source of the advice)?

    If your worst enemy in your life tells you to "not touch a hot burner on a stove" are you going to poo-poo that advice because of the source, or are you going to consider it either way based on the merit of the advice?

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  3. Oh Brad what fun would that be for the talking heads here, any chance to bash the Johnsons seems to be their sole source of happiness?

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  4. I don't see any happiness in there...

    Not *real* happiness...

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  5. When the rich pick up their fair share of property taxes and stop bossing the less-fortunate members of the community, we'll be happy.

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  6. Dear Brad K, Even though some of the Waxies' advice is good, many people in Racine are sick and tired of a certain corporation's arrogant ways. Rightly or wrongly, society's victims see the Waxies as their oppressors. To most ordinary working class residents of Racine, the Carnauba Court and its six-figure Ivy League lackeys are public enemies. (The "Scam-ily" must be aware of this fact or it wouldn't have a Director of Worldwide Security on its staff.)

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  7. Without their excessive wealth and power, the Waxies would be harmless. Unfortunately, cash equals clout in this evil system, so the House of Wax can inflict plenty of pain on less-privileged people. Dodging property taxes and hiring wage slaves through temp agencies are just two of the Waxies' dirty deeds which arouse poor toilers' ire. Then there's the Waxies' ability to find mega-moolah for modern art and architecture while neglecting the needs of the common people. The dough blown on a certain museum and a shrine for a seaplane could have banished hunger from Racine forever. It's no wonder that workers who are one paycheck away from destitution despise the dollar-sign despots.

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  8. Why do you people bash the most generous company in Racine if not Wisconsin? I've never worked there, but know many that do. They are #1 in my eyes! Thank you SCJ for all that you do for the Racine Community!

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  9. Dear FBAexpo.com, If the John-Swines are generous, then I'm the head of the Salvation Army. For the John-Swines, supporting a modern art museum which doubles as a tax shelter equals philanthropy. In the wicked wacky Wax-mind, a pricey shrine for a multi-million dollar seaplane constitutes charity. And let's not forget the Carnauba cash-cadgers' supposedly-humanitarian donations to the elite Ivy League schools which keep them supplied with arrogant yuppies whom they lure here to oppress the locals. If the slick chic clique and its lackeys are so generous, why do they dodge their property taxes?

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  10. In my blue collar neighborhood, the Waxtrash corporate crime family is reviled rather than revered. If previous generations of that tribe had been philanthropists, they would have given away their stash back in the Depression and the current crop of Waxies wouldn't be billionaires today. Nope, the badnews big-buck boodle-baggers who run our Bugspray Burg don't care about anyone outside their plutocratic circle and never will change their modus operandi until a people's government taxes their filthy fortune down to size.

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  11. Tax the Wax!

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  12. Although we've got elderly people who can't afford to heat their homes, the modern art in a place I'll call "RAT" is nice and warm. We all know who founded and funded "RAT," don't we?

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  13. I wouldn't be surprised if the "Scam-ily" contributes lavishly to our zoo. When dangerous animals eat better than down-and-out people, there's something seriously wrong with Racine and the moolah-monarchs who run it for their exclusive fun and profit.

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  14. Assuming our economy heads further south, the pampered beasts at the zoo could wind up as food for the poor. (No, this is NOT a threat. Rather it's a reminder of past events. Back in 1870, the people of Paris killed and devoured such caged critters.) If the Waxies want the zoo animals to survive unscathed, serious contributions to the food bank would be a wise move.

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  15. Amen! I have unemployed friends who look at the zoo's East African cattle with hungry eyes.

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  16. I hope you're joking about the zoo's cattle. Still, there's so much poverty and misery in this town that a certain wealthy clan's expenditures on costly non-essentials look downright evil. A family which can splurge on art and architecture while the poor freeze and starve is asking for a history lesson. Santayana once said that those who fail to learn from history are condemned to repeat it. Pray that the Waxies and their spawn don't follow their role models Louis XVI and Marie Antoinette on the road to ruin.

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  17. Actually, methinks the Waxies have chosen the Medici dynasty of Renaissance Florence as their role models. Art addiction, the pursuit of pulchritude at any cost and a "family first" mentality were Medici quirks. Ditto dearth of compassion for less-fortunate people, avarice and arrogance. Despite the legacy of exquisite objects they left to Florence, most modern Florentines I've met are glad that the Medici clan is history. Unless the Waxies change their ways a.s.a.p., future residents of Racine may feel the same way about them.

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  18. I think that a very moral (if hyper-privileged) gal I'll call "Hellbender Waxman Leap-and-Grab-Hold" should read Caroline P. Murphy's "Murder of a Medici Princess." Given the Wax-lady's sense of rectitude and her desire to be good, her perusal of that book will induce "Hellbender" to banish Medici mania from Waxland forever.

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  19. Certainly seems to be a lot a class envy here.
    Hate of someone becasue they have more than you is not healthy.
    Perhaps if your granddaddy had been more of a go-getter, you'd be rich too!
    Get over it - no everyone is equal.

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  20. The bottom line is the fact that the House of Wax and its elitist flunkeys are saddled with a public relations problem from hell. As long as ordinary Racine residents lack the basics while the fortunate few wallow in luxury, the Waxies will be loathed. Until a common man's government divests the Waxies of their obscene wealth and builds a social safety net for rank-and-file citizens, this sad situation will continue. How I wish that someone with clout would teach the Waxies that heart must trump art!

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  21. dear 10:21 A.M. Class envy and hatred of oppressors are perfectly normal reactions to social injustice. As for my grandparents, I rejoice that they weren't corporate criminals. What you call a "go-getter" is usually a thug in a fancy suit who commits legalized theft from the rest of the population. Someday soon, "go-getters" may get what they've earned after they go to prison. Perhaps we'll give a certain special clan its own "Carnauba Court Confinement Compound" and issue the inmates custom-crafted Cherokee red jumpsuits plus matching caps adorned with polymer helicopter propellers.

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  22. Nobody can build, maintain or augment a fortune innocently. From those who've taken too much, the coming people's government will take everything. (No, this is not a threat--just a historian's prediction based on past events.)

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  23. Randolph Brandt - is that you???

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  24. When the middle class wakes up and sees how it has been brainwashed into supporting the plutocrats' agenda, watch out. Once the salary serf figures out that capitalism gives him zero opportunities to acquire economic security (much less serious wealth), he'll turn on his oppressors and lead the working class wage slaves in America's first real revolution.

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  25. Whether the rich like it or not, change is on the way. If I were a Waxie, I'd teach my kids that the carnival is closing and they'd better learn how to earn a living.

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  26. Dear 10:42 A.M., No, I'm not who you think I am. Even so, I'm honored that you've confused me with a truly decent and erudite gentleman. For your information, there are thousands of folks who think the way we do right here in Racine. Across America, there are millions of progressive people who share our values. When we elect anti-capitalist officials, all the oligarchic leeches will pay for their crimes through taxation and--if necessary--expropriation of property. Coming soon to the U.S.A.: social justice eminent domain.

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  27. Basicly everything I read here says:

    Keeping 100% of their employees employeed during the Great Depression - Bad

    Keeping 100% of your currentemployees employeed during a recession - BAD

    Building a new building and employing skilled tradesmen during a recession - BAD

    Using Temp employees (which by the way means that those people are employeed) - BAD

    Having More money than "I" do - BAD

    Having more money than "I" do and not giving it to "me" - VERY BAD

    Sounds more like people who wanted to work at SCJ but wern't qualified than revolutionaries...

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  28. You misread our messages. Nobody I know wants to be a Waxtrash loot lord's lackey. Also, when you check the facts, the Waxies really weren't too good to their salary serfs and wage slaves at any time in their hellish history. (If the Waxies of yore had been decent men and women, today's Waxtrash wouldn't be rolling in billions.) Please take off your rose-Wax-ed glasses and see this sorry city and its obscene oligarchs as they actually are.

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  29. "For your information, there are thousands of folks who think the way we do right here in Racine."

    Your thousands either are REALLY BAD at going through the political process of getting elected to serve the will of the people (note: maintaining anonymity won't help your cause in said political process), or that number may be skewed...

    If your group represents the majority (in this democracy, that's important), then our political process will prevail and you will have your policies enacted.

    So far, I have read from 1 person with the passion you exude, and that's not going to cut it. However, that level of maintained passion is indeed admirable. Maybe you should run for office and test the public at large to see if they are willing to throw in for your causes.

    Note number 2: This comment has nothing to do with whether or not I agree with you, only with the facts stated directly in the comment itself.

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  30. dear Brad K, Many of our people are poor and, as a result of their economic situation, marginalized by the system. We are working hard to get them registered to vote and we encourage them to participate in the political process. We know who wants to keep them down and out and we are determined to build an anti-corporate political movement to combat the oligarchy using peaceful, legal methods ONLY. Nobody in our movement wants to harm anyone. However, if necessary, we will move heaven and earth to strip the elite of its ill-gotten gains and misused power.

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  31. If the Waxies think that a social media website will buy them some positive publicity, they're in for a surprise. Most Racine residents resent their plutocratic pride and avaricious arrogance. Assuming Dr. Risk Waxman craves popularity, he may obtain it by renouncing his totally-unjustifiable property tax exemptions.

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  32. I remember registering to vote the first time... I was in college working 3 or 4 jobs to pay for it as I went, lived in a studio apartment on Main street, had next to nothing to my name. I walked to the polling location, registered and voted. I remember distinctly two things. First, they never asked what my income was, and second, it was free!

    Generally speaking, with some exceptions, the people I talk to who don't register and vote, avoid doing so because they simply don't have the desire to.

    Good for you and yours for getting people registered though. The more people who vote the better.

    I would challenge the assertion of "Most Racine residents..." simply because I haven't seen any factual data to support that type of claim. And again, outside of you, they aren't terribly vocal (or if they are, I don't know where that outlet is, honestly).

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  33. What amazes me reading all this bashing of Jwax is that they do too much for themselves, and they do too much in the community that keeps the poor down. Then it's suggested that they drop the museum and feed all the hungry people. Wouldn't that get the evil waxies more "power"? Give it a rest. There are those that work for Jwax and those that wish they did. They are't perfect, but without them and their involvement in this community, you could line up bulldozers and just shove the city in the lake. There'd be nothing here. Everything is blamed on the big corporation. How many things in this city would not happen without their backing?

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  34. When we switch to socialism, corporations and the dollar-sign despots who run them will lose their power. With a strong people's government and central economic planning, nobody will worry about the Waxies and their whims. Under socialism, Racine and its residents will do just fine.

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  35. If the Waxies want good public relations, they can start by paying the property taxes on two hideous Frank Lloyd Wright buildings and the Foster and Partners-designed seaplane shrine. All over Racine, property taxes are driving our senior citizens out of their homes. Fisk could help reduce the burden on our elderly homeowners by disgorging the $500,000.00 in property taxes which he managed to dodge thanks to his influence with Doyle.

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  36. Pay your taxes,Fisk!

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  37. Someday the government will seize that silly seaplane and auction it off to the highest bidder to raise funds for social programs. Probably a druglord will purchase it. Since the druglords and the Waxies are both big crooks in the chemical business, the seaplane will feel right at home in its new hangar.

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  38. Who are you people... I'm sure they paid the taxes they were requested to pay.... Don't we all...

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  39. What the Waxies did was dodge taxes which they easily could have paid. Although their methods of avoiding the property taxes were legal, they were unethical measures guaranteed to arouse public ire and cost the Waxies plenty of the good will which the late, great Sam had worked so hard to build.

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  40. In the long run, paying taxes is usually cheaper than avoiding or evading them. Taxes are the price we pay for public services in a civilized society.

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