October 10, 2008

Girl Scouts don denim to fight breast cancer

Friday, Oct. 17, won’t be an ordinary day at Wind Point School.

The denim worn next Friday will make a powerful statement for an important cause. As Lee National Denim Day moves into its 13th year, Girl Scout Troop 5780 is gearing up to participate in this grassroots program which has raised more than $70 million for breast cancer research. The troop has formed a team, The Pink Panthers, and is encouraging kids to wear pink, jeans and donate money to help cure breast cancer. October is National Breast Cancer Awareness Month.

The girls are working to get students at Wind Point Elementary to wear denim and pink on Friday, and to donate coins for a cause in their classrooms during the week. The classroom which donates the most will win a popcorn party. The Girl Scout Troop is also collecting $5 donations on their website, with a goal of $150. All proceeds will be donated to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds raised support some of the most promising treatment and early detection research in the country, as well as the grassroots advocacy work of the National Breast Cancer Coalition.

“Every year we are inspired by the number of people at thousands of organizations across the nation who join us in wearing denim on Lee National Denim Day,” said Liz Cahill of Lee Jeans. “The money they’re raising will be used to advance some of the most promising breast cancer research in the industry and we can’t thank them enough.”

The Entertainment Industry Foundation (EIF), a leading charitable organization for the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing health, education and social issues. For information about EIF’s Women’s Cancer Programs and breast cancer, visit it's website or call 800-426-0010

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