January 12, 2010
Carnauba lands in SC Johnson's new Fortaleza Hall
The Carnauba has landed.
A replica of the airplane that launched SC Johnson's fortune is clearly visible inside the new Fortaleza Hall on the company's Racine campus. And it looks pretty impressive.
The glimmering plane hangs from the ceiling of the sleek, cylindrical building near the Frank Lloyd Wright-designed research tower. Sam Johnson and his sons, Fisk and Curt, flew the Carnauba to Brazil in 1998 to retrace the route HF Johnson Jr. - Sam's father - used to discover carnauba wax that became SC Johnson's first major product.
Fortaleza Hall is part of SC Johnson's $40 million "Project Honor," which is a tribute to Sam Johnson. The company hired Lord Norman Foster and his London-based Foster + Partners firm to design the building.
In addition to Fortaleza Hall, which will serve as an educational facility, Project Honor also includes a Community Building for SC Johnson employees. The building will include a dining room, fitness center, bank, company store and concierge service. (See more details about the project here.)
Construction is scheduled to be finished this month.