Music was the method, but the message was caring for others Saturday night.
There were nine venues and 36 rockin' bands -- all donating their time and talent to raise funds for the Racine County Food Bank.
Racine was jumping as the 17th annual Thoughts for Food brought out hundreds of charitably-minded music lovers, who each contributed money and at least two cans of food to the cause. Early estimates put Saturday's food donations equal to or better than last year's total of about 3,500 pounds.
As for money: Cash sales were around $12,000 from 1,200 people, not including advance sales of $2,500. Total attendance, including band members and their guests, came to about 1,750.
Over the years, Thoughts for Food has raised in the neighborhood of $300,000. Which may explain Dan Taivalkoski's smile, below.